Get involved
Help make retail a kinder place
Be Kind in Retail brings organisations together around a simple but important message: ‘Kindness Never Goes Out of Style’. Whether you operate a shopping centre, work in retail, provide services to retail environments or represent an industry organisation, you can help spread the message.
How to get involved
Small actions can make a big difference.
Engage your team
Encourage employees, contractors and colleagues to recognise the contribution of retail workers, cleaners and security officers, and treat everyone with kindness and respect.
Share the campaign
Use approved Be Kind in Retail materials across your organisation's communication channels, social media, retail locations and digital screens.
Spread the word
Share the campaign with your customers, networks, suppliers and industry contacts to help extend its reach.
Join the campaign
Register your interest to connect with the SCCA team and learn more about participating in Be Kind in Retail.
Register your interest
Across our communities
Kindness on display.
Campaign messages are reaching people in shopping centres across Australia.
Frequently asked questions
What is Be Kind in Retail?+
Be Kind in Retail is a national campaign encouraging kindness and respect towards the people who help retail environments thrive, including retail workers, cleaners and security officers.
Who leads the campaign?+
The campaign is led by the Shopping Centre Council of Australia (SCCA), in collaboration with the Australian Retail Council (ARC), the Pharmacy Guild of Australia, the Australian Security Industry Association Limited (ASIAL), the Australian Association of Convenience Stores (AACS) and the Building Service Contractors Association of Australia (BSCAA) and a growing coalition of retail partners.
Who can get involved?+
The campaign welcomes interest from organisations across the retail and property sectors, including shopping centre owners and operators, retailers, service providers and industry associations. Contact the SCCA team.
How can my organisation participate?+
Organisations can help spread the campaign message by sharing approved resources, displaying campaign materials in retail environments and encouraging kindness and respect within their workplaces and networks.
Where can I find campaign resources?+
Approved campaign resources are available through the Campaign Toolkit page. Enter the campaign access password to view and download the materials. If you need the password or help accessing the toolkit, contact the SCCA team. Contact the SCCA team.
When does the campaign run?+
Be Kind in Retail was launched in 2024 and runs during the busy Christmas trading period. 2026 marks the third year of the campaign, running from November through the Christmas period.
Can my organisation use its own campaign materials?+
Organisations should use approved campaign materials to help maintain a consistent message across participating locations and channels. For questions about adapting assets or developing additional materials, contact the SCCA team. Contact the SCCA team.
Who can I contact for more information?+
The SCCA team can help with campaign and toolkit questions. Contact the SCCA team.
Join the campaign
Interested in getting involved in Be Kind in Retail? Tell us a little about your organisation and the SCCA team will be in touch to discuss participation and next steps.
Need help?
Have a question about the campaign, participating in Be Kind in Retail or accessing the campaign toolkit? Get in touch with the Shopping Centre Council of Australia.