28 October 2026
Media centre
Be Kind in Retail news and media
Explore campaign announcements, media coverage and resources highlighting the campaign’s work across Australia.
In the news
Stories and announcements about the campaign from across Australian retail.
28 October 2026
7NEWS
26 October 2026
7NEWS Hobart
26 October 2026
WIN News Hobart
2025
Illawarra Mercury21 Nov
Be kind in retail: A Christmas message from Nowra
A local Christmas message encouraging shoppers to treat retail workers with kindness.
Read article ↗AACS12 Nov
Retailers launch $7m reminder to be kind to staff this Christmas
The campaign returns at scale, bringing retailers together to promote respect for frontline teams.
Read article ↗Retail World7 Nov
’Tis the season to be kind
Coverage of the campaign’s seasonal call for kindness across Australian retail.
Read article ↗Inside FMCG6 Nov
Retailers, malls launch Be Kind in Retail campaign to foster empathy
Retailers and shopping centres unite to encourage empathy for retail workers.
Read article ↗2024
AACS25 Nov
Be Kind in Retail: Industry joins forces to launch new nation-wide Christmas campaign
Retail industry partners launch a nationwide Christmas campaign promoting kindness to retail workers.
Read article ↗Pharmacy Guild of Australia14 Nov
Guild backs Christmas campaign urging shoppers to respect retail staff
The Guild supports the campaign’s message of respect for retail staff.
Read article ↗Jeweller Magazine12 Nov
New marketing campaign to address retail crime in Australia
Coverage of the campaign addressing retail crime and worker safety.
Read article ↗HR Director9 Nov
Australians told to ‘be kind’ to retail workers ahead of Christmas season
A call for Australians to show kindness to retail workers during the Christmas rush.
Read article ↗The campaign in shopping centres
Campaign screens are helping share the message in retail communities.
2026 launch photos
Photos from the 2026 Be Kind in Retail campaign launch.
Media releases
Western Australia · 28 October 2026
Be Kind in Retail campaign returns with massive investment and expansion promoting respect and safety
Download media release (PDF) — Western AustraliaTasmania · 26 October 2026
Be Kind in Retail campaign returns with massive investment and expansion promoting respect and safety
Download media release (PDF) — TasmaniaPrevious media releases
5 November 2025 · PDF
Industry, nation-wide ‘Be Kind in Retail’ campaign returns with unprecedented scale and reach
Download media release (PDF) — 20257 November 2024 · PDF
Industry joins forces to launch new nation-wide Christmas campaign
Download media release (PDF) — 2024Downloadable materials for media
Radio audio and campaign video footage from the 2025 campaign for use by media outlets.
2025 campaign · ZIP · 2.3 MB
Radio spots
Six audio soundbites from Angus Nardi for media outlets.
Download radio audio2025 campaign · ZIP · 66.3 MB
Campaign video footage
The 2025 Be Kind in Retail video news release for media use.
Download campaign footageDebrief reports
Discover how Be Kind in Retail has grown through industry collaboration, expanded participation and a shared commitment to promoting kindness and respect.
Media enquiries
For media enquiries about Be Kind in Retail, please contact the Shopping Centre Council of Australia.